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Porto Musical
A WOMEX offspring
Porto Musical 2009 - A Review
Programme 2009: Conferences
Programme 2009: Showcases
Links to Articles on Porto Musical
A Short History of Porto Musical
“Porto Musical has been created with such love and intelligence. Their work here in Recife has been an invaluable help in the development of the independent Brazilian music industry. We are especially proud to be partners.”
Gilberto Gil, Musician, Brazilian Minister of Culture
Porto Musical 2009 - A Review
"There was an energy and enthusiasm in the audience which you don't often find in conferences in Europe or North America. Not only was this refreshing for me but also encouraging for the music industry." Jonas Woost, Head of Music, Last.fm
Find more information under:
www.portomusical.com.br
The fourth edition of Porto Musical held in Recife, Brazil from 17 - 20 June 2009 was a huge success: 440 delegates from 8 countries, 15 showcases and 27 conference sessions around three key areas: Go Brazil!, Go International! and Go Digital! featuring Nelson Motta, Seymour Stein, Jonas Woost and André Midani (to name just a few) turned Recife in the Brazilian capital of music for a few days...
"Any gathering of music lovers and industry folk is always beneficial. Porto Musical was especially important because of it's focus on World Music, a genre all too often ignored by most people at major labels. World Music is so important, particularly during these hard times in our business and for the economy." Seymour Stein, Sire Records founder
Programme 2009: Conferences
FOR... GO BRAZIL!
- Aluízer Malab on Outside Looking In: The Market for Foreign Artists Touring Brazil
- Beto Villares on Soundtracks Aren't Music! From Berimbau to Beethoven's 9th, and All Points Between
- Danilo Santos de Miranda on Music and Cultural Transformation
- Deborah Sztanjberg, with Paulo César de Araújo, on The Case of "Roberto Carlos in Detail". A brief History About the Production of a Musical Biography
- Fabrício Nobre/PabloCapilé, on Abrafin - Facts, Figures and the Future for Brazilian Festivals
- Patrick Torquato, on Radio Pública 2.0. The Role of Radio In Promoting Local Culture
FOR... GO INTERNATIONAL!
- Andre Midani and Seymour Stein, on 100 years of experience. Two industry giants share stories, wisdom and the long view.
- André Midani, on Yesterday… Today… and the Day after Tomorrow
- Benjamim Taubkin, on Seeking Autonomy in Brazil - Possible Routes to Avoid Dependence
- Brent Grulke, on Passion and Politics in the American Music Market
- Frédéric Gluzman, on Touring Brazilian Live Music in Europe
- James Quinlan and Gene de Souza, on Performing in North America
- Tonika Sealy on Organize to Survive. How the music industry organises itself to further it's own interests.
- Robert Soko, on How Balkan Music is Taking Over Western European Dancefloors
FOR... GO DIGITAL!
- Bruno Firmino with the Participation of Pena Schmidt and Eduardo Peixoto, on The Blog 'Som Barato' and and File Sharing
- Christian Dittmar, on GlobalMusic2one - Adaptive, Hybrid Search Technologies for Global Music Catalogues
- John Ingham, on Everything You Always Wanted to Know About Digital Marketing - But Didn't Know Enough Even to Ask! New Trends and Formats and How to Take Advantage of Them
- Pena Schmidt, Eduardo Peixoto with the participation of Bruno Firmino, on Music and Technology in the 21st Century, and Tocaê, a New Model for Digital Distribution
PLUS... PRESENTATIONS BY ORGANIZATIONS AND INSTITUTIONS
- BNDES: The Brazilian Development Bank
- Brazilian Minstry of Culture
- Bruno Boulay, Moema Salgado and Áurea Leszczynski, on The 'Year of France in Brazil'
- The Government of Pernambuco / Fundarpe, on Pernambuco's Economic Plan for Culture, in Support of Regionalization for the State's Cultural Life
PLUS... FINAL ROUNDTABLE SESSIONS
- How to React to the Digital Age: Digital Experts Advise the Music Industry
- New models for the Music Industry: International Music Industry Experts Discuss the Options
Programme 2009: Showcases
AND THEN THERE WAS THE MUSIC... As in the past, showcases were featured each of the three nights of local, Brazilian and International artists.
For the Opening... Violas de Bronze - Siba and Roberto Corrêa, DJ Criolina.
For the Porto Musical nights... Burro Morto, DJ Robert Soko, Naurêa, Orquestra Contemporânea de Olinda, DJ Patrick Tor4, Alessandra Leão, Curumim, Mad Professor, DJ Data...
For the Forró celebration... the great Chiquinha Gonzaga, Karolinas com K, Herbert Lucena, Josildo Sá.
"O evento Porto musical é de uma importancia capital para todos que trabalham com o mundo maravilhoso e atormentado da industria musica brasileira. O contato entre o publico e palestrantes é emocionante... so posso recomendar aos professionais de todo o pais de comparecer nas proximas ediçőes... os independentes sairão fortalecidos e mais preparados para enfrentar os desafios futuros."
Translation:
"The event Porto Musical is of capital importance for all who work in the wonderful and tormented world of the Brazilian music industry. The contact between the public and the conference speakers was emotional... I can only recommend to professionals of every land to come to the next editions. Independents leave strengthened and more prepared to confront future challenges."
André Midani, former Vice President of Warner Music International
"Porto Musical 2009 was worth it for us in every way. The whole conference was very well organized, the panelists were from the top of their fields, and the audience of professionals was very engaged. Of course the city was fantastic and the live music was very exciting. We left Recife with many new friends and contacts and are currently working on some projects born at the conference. We look forward to the next edition."
Gene de Souza, Rhythm Foundation
"A quarta ediçăo do Porto Musical foi acima das melhores expectativas que poderíamos ter. O evento consolidou-se como o mais importante no calendário brasileiro para assuntos ligados aos mercados brasileiro e estrangeiro da música e ao mercado que tem a tecnologia como ferramenta fundamental do produzir, do criar, do vender, do promover música."
Translation:
"The fourth edition of Porto Musical went beyond the wildest expectations we could have had. The event confirmed itself to be the most important in the Brazilian calendar for subjects connected to the Brazilian and international markets for music and the market that uses technology as a basic tool to produce, create, sell and promote music."
Melina Hickson, Porto Musical Director and Astronave production partner
Links to articles (all in Portuguese):
Junho é o mês do Porto Musical
Porto Musical Movimenta mercado do Recife
Cooreio Braziliense
Noites Abrafim no PM
PM discutirá... (Garota FM)
Negócio da musica equalizado
Porto Muiscal volta com folego na quarta edição
Revolucionário da rádio pública
Conferências vão dividir o público
Nelson Motta, a testemunha antenada
Shows gratuitps na Praça do Arsenal
Futuro inseguro da música em debate
Diagnóstico e futuro da música
DJ sérvio no arraial do Porto Musical
Função de apontar novos caminhos
O dia em que Roberto Carlos foi para a berlinda
Com ou sem chuva, a animação foi total
A Short History of Porto Musical
This year Porto Musical took place in the days just before the famed Festa São João*, the most important and exciting festival exclusive to the Northeast. The Festa São João, also known as the Festa Junina, is a cultural festival celebrating the the Brazilian northeast – its crafts, its food, its costumes and dances and, most importantly, its forró music. Parties erupt all over the region with many of the best in and around Recife and in Caruaru, which is easily accessed by public transportation. The Guinness Book of Records claims the Festa in Caruaru is the biggest in the world.
Porto Musical began as a three-way partnership among WOMEX, and Recife‘s PORTO DIGITAL and Astronave Iniciativas Culturais. For two years it offered advanced conferences helping to develop and support the independent sector of the Brazilian music industry and enhance its cultural exchange with the rest of the world. During the evenings artists from the region, from all Brazil and from around the world performed to packed crowds of professionals and an enthusiastic public in Recife’s picturesque Praça do Arsenal.
Said, Brazil’s national newspaper, Jornal do Brasil, PORTO MUSICAL “has as its objective the professionalising of Brazilian music. The themes of the conference sessions go from creative rights to digital themes, and include everything from labels to independent festivals in Brazil and abroad. They are veritable classes from those who make up the music industry... with producers, recording companies, musicians.”
For the second edition, PORTO MUSICAL invited Minister of Culture and legendary musician Gilberto Gil to attend. He was so excited that he brought his ministry on board for our third year. With additional partner, the ABMI (Brazilian Association of Independent Music), which saw its genesis at a WOMEX some years back, a new and bigger event was born: Feira Música Brasil. The new partners brought in a thriving trade and product fair, organised business meetings and added two new stages. PORTO MUSICAL ran the conferences and training sessions and was in charge of the international showcase programming.
“All the conferences were completely full,” enthused Feira producer Paula Porta, Coordinator of Prodec, the Economic Development Project for Culture within the Ministry. Ms. Porta went further to explain our scope and impact when the Feira was first announced. PORTO MUSICAL, “an event dedicated to the discussion about music, technology and markets, now in its third edition, joins the Fair and will offer 24 conferences by 38 lecturers, from Brazil and abroad. Aimed at the sector’s professionals [will be] subjects such as digital distribution, international markets, marketing strategies, product quality, radio and TV etc... It will also include a specialisation course on music authorial rights management...”
Added UNESCO’s Global Alliance for Cultural Diversity, “PORTO MUSICAL, a Brazilian music and technology convention, [teamed] up with Feira Música Brasil, a business-oriented music forum and trade fair, to become the largest music industry event in Brazil.” And big it was. Over 2,100 people attended, and the Feira reported business transactions in excess of 8.5 million US dollars.
In just a few short years, the PORTO MUSICAL Offspring grew from a small focused event for the development of an independent music industry into a major partnership with the Brazilian Ministry of Culture.
Porto Musical is a co-production of AstroNave, Porto Digital and WOMEX.
Porto Musical is supported by BNDES, Brasil Governo Federal, Ministério da Cultura, Fundarpe, and the Governo de Pernambuco. Additional support provided by Abrafin, C.E.S.A.R., Porto Digital, Prefeitura de Recife, and the Secretaria de Ciência, Tecnologia e Meio Ambiente.
“WOMEX has offered an invaluable contribution to the establishment of Porto Musical as a leading music industry conference in Brazil, exposing it world-wide and adding a solid and respectable profile to such an event.”
Carlos de Andrade, President, ABMI – Associação Brasileira da Musica Indipendente/Brazilian Association of Independent Music
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