Digital Myths, Markets and Mayhem - Thursday, 29 October

Digital Myths, Markets and Mayhem on Thursday covers such topics as the can't-miss session called "A Sting in the Long Tail", how to convert the Internet's dazzling promotional possibilities into actual income, amazing new software that actually purports to make what one would have thought to be subjective judgements about music, and about how the Internet can be better used to support cultural diversity:

	Keynote A Sting in the Long Tail Eric Garland, BigChampagne (USA) and Will Page (both pictured), PRS for Music (UK)
Photo by Birgit Kainz Labbé	Master Class How to Market Music from Developing Countries Online Martin Labbé (pictured), International Trade Centre UN/WTO (France) and Carole Croella, WIPO (Greece/France)
Photo by Wiggy	Where is the Money? How to convert the Internet’s promo value into revenue Moderator Peter Jenner (pictured), IMMF/MMF UK/FAC (UK) with Bendik Hofseth, CIAM/Norcode (Norway); Nicholas Motsatse, SAMRO/CISAC (South Africa); Pia Raug, Koda/ECA (Denmark); Ed Averdieck, Real World (UK); Eric Garland, BigChampagne (USA) and Will Page, PRS for Music (UK)
	GlobalMusic2One New generation of hybrid music analysis and search engines Holger Grossmann, Fraunhofer Institute (Germany) and Bettina Schasse de Araujo (pictured) Piranha Musik & IT (Germany)

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