Little Joe Y La Familia is one of the most popular and enduring Tex-Mex bands in the music industry. Thousands know him in the United States and abroad simply as Little Joe. He is considered a pioneer of the "Tejano" sound, a unique blend of traditional "Norteno" music and German polkas, incorporating elements of contemporary jazz, country, blues and rock styles. He is acknowledged as the reigning king of Tejano music.