El Hijo de la Cumbia is one of the most prominent producers of Nu Cumbia ! The fusion of Latin American traditional music with dancehall, urban music and dubstep, for some years has been setting fire to the dance floors of Latin American's capitals.
It is the first Nu Cumbia artist to be signed by a European label ("Freestyle de Ritmos" Sept 2011 Ya Basta!) warming up Europe to a new sound.
El Hijo de la Cumbia (The Son of Cumbia), is a San Martín (Buenos Aires, Argentina) resident with the power to make people get up and dance.
He started his musical career in 1996. From that moment on, he took part in several Argentine cumbia music bands. In 2000, he started listening to other music genres originating in urban environments from all across the world, such as Reggae, Dancehall, Hip Hop, Jazz, Dub...
Very much influenced by Colombian cumbia music, he then decided to experiment by mixing Colombian rhythms with African ones and other styles that were new to him. Known as a Sonidero producer for Mexican and American bands, he has worked in the most important Mexican and US music scenes.
There, he made his remixes and concoctions, which were quite peculiar back in the day. For instance, his mixes may feature Andrés Landero (as far as many people are concerned, one of the fathers of cumbia music) on 100% Jamaican or hip-hop tracks, with a clear inclination towards dub.
El Hijo de la Cumbia aims at showing that all African rhythms can be respectfully mixed, that music overcomes all language barriers, and that music is not just there to simply dance and listen to, but also for us to let our imagination soar and feel free.
“[...] He has been exploring for about a decade a common ground ranging from the nonchalant syncopation of Cumbia and the power of urban beats”
“The prodigal son [...] "El Hijo", the son : a name that clearly represent a sacred evidence [...] he is now one of the few musicians from the new generation to be respected by the old school”
“At only 27, Emiliano Gómez, the first nu-cumbia artist signed by a European label, seems to be already a veteran on the Argentine scene”