Didier Mary
With a background in Marketing, Multimedia and IT, I founded CybearSonic in 2004, first as a Sound & Music Design Agency.
In 2005, I started to work on the digital evolution of the Music industry. Many meetings, conferences and homework helped nurture my thoughts.
In 2008, I graduated from the French ESSEC school with a degree in "Media & Entertainment".
A few months later, I launched my main blog, KoToNTeeJ (in French), where I present music and artists I like, music that made me what I am today, and music as used to promote brands (ads, TV...)
Through this blog, I got in touch with many artists and we had many fruitful exchanges that led to even more thoughts on the Music industry.
Finally in 2009, I decided to officialize the "unLabel", a disruptive approach to artist management and music production/promotion.
Even if the "unLabel" is still a work in progress, CybearSonic produced Alle'sTones' 1st album and is about to produce the next solo albums for Djeli Moussa Diawara, the famous 32-stringed Kora player.
At the same time, I help more artists, through coaching sessions.


