Sultry, seductive and infused with that inimitable samba swing, the music of Luisa Maita embodies the modern spirit of Brazil. Inspired by the bustling urban life found in her native city of Sao Paulo, Lero-Lero has a contemporary vibe with influences from alternative pop and downtempo electronic music melded with an acoustic foundation deeply rooted in samba, bossa nova and MPB. Fans of Bebel Gilberto, Ceu and Seu Jorge will find much to love in Luisa Maita's tropical, forward-looking sound, and her sensual yet soulful voice begs comparisons with everyone from Billie Holiday and Sade to Feist, St. Vincent and Cat Power. Hailing from a country overflowing with musical talent, Luisa Maita rises above the fray as one of the most promising young singers of her generation. Cumbancha Discovery will release Lero-Lero on May 18th in the Americas and May 31st to the rest of the world.
Luisa Maita, a native of the Brazilian mega-city Sao Paulo, has been surrounded by music since birth. Her father, Amado Maita, a singer whose one debut solo album from the 1970s is a coveted vinyl collector's item, named all three of his daughters after songs by bossa nova legend Antonio Carlos Jobim. She spent her early childhood in Bexiga, a diverse, working class neighborhood that was home to Italian and Arab immigrants (Luisa is of European, Jewish, and Syrian Muslim heritage) and migrants from Brazil's northeast. Famous for its personality, culture, food and music, Bexiga is where Vai-Vai, Sao Paulo's most traditional samba school, is based.
Even after her family moved to a ranch on the outskirts of the city musicians were always around. "My childhood was like a universe of music and creativity, filled with people of great personality" recalls Luisa, "That's my most precious musical treasure." Luisa started singing her father's songs and bossa nova standards at a very young age, and began recording advertising jingles professionally at the age of seven. As a teenager, Luisa started singing with guitarist Morris Piccioto (aka Dr. Morris) and eventually they formed the group Urbanda, which released an album in 2003. Eventually, Luisa left the band to seek her own, personal musical direction.
Inspired by samba, bossa nova and other classic Brazilian styles, Luisa is also heavily influenced by the cool jazz of Billie Holiday and Chet Baker, as well as pop, funk and downtempo electronic music. Her first album as a solo artist, Lero-Lero offers songs that encourage her fellow Brazilians to recognize the beauty and deeper meaning of their lives. "Its inspiration comes from the urban life of Sao Paulo, its ghettos and its people," notes Luisa, "The lyrics and the aura of the album focus on the peculiarities of Brazilian daily life, culture and human condition."