Mark Sparrow

  • function:
    account executive
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participation in

  • WOMEX 2017

Mark Sparrow is the Lead Account Executive at Marcato, a Canadian-based software firm which specializes in the creation and development of web-based logistics management solutions for festivals and live events.

Mark and his team serve over 350 world-class organizations including festivals such as Coachella, Bonnaroo, Burning Man (US), Osheaga (CA), Iceland Airwaves (IS), Eurosonic Noorderslag Festival & Conference (NL), Festival No.6 (UK), BergenFest (NO), OpenAir St.Gallen (CH), MaMa Festival & Convention (FR) C/O Pop Festival & Convention (DE), T√łnder Festival (DK) and a broad range of festivals of all types and sizes cross 25 countries.

As a first point of contact for festivals seeking to improve processes and efficiencies with management tools, Mark has consulted with and directly advised over 600 festivals on software needs during his time at Marcato related to everything from artist advancing, contracting, programming and vendor management to credentials, catering, access control and asset management.

Before Mark joined Marcato he served as sponsorship coordinator for Lumiere Arts Festival - quadrupling the non-profit's private sponsorship revenue during his tenure.

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Mark Sparrow

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