Between a Rock and a Hard Place
The classical music dilemma: artistic commitment or business achievement?

  • event type: Classical:NEXT 18 Conference
  • start date: 17 May 2018
  • end date: 19 May 2018
  • time: -
  • city/area: Rotterdam
  • venue:Conferences Rooms, de Doelen
  • country: Netherlands
  • event submitted by: Piranha Arts

Chaired by Leonardo Martinelli (Brazil), professor, Faculdade Santa Marcelina

With Louise Durette (France), directrice, Alto

Although common sense says that art and entrepreneurship do not exist well together, more than ever the survival of the classical music activity relies on the success of this interaction, as both huge organizations and endeavors are called on to innovate. But in practical terms, what does that mean exactly? What entrepreneurial skills should a musician have? What understanding of the artists' practice and direction does a business professionals need? How to balance business achievement with artistic commitment and innovation in the modern day classical music universe? What does the recent past and the history of music have to tell us about this subject?

This session will be lead interactively and the audience will be invited to share its reflections and outline the future expectations related to the theme and its implications.



Leonardo Martinelli photo by Matheus BitondiLouise Durette

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