Chaired by Ivan Duran (Belize), Stonetree Records
The record is still the most efficient way for world music artists to be ‘discovered’ and reach new and far-away audiences. But the fact remains that most records fail to excite new listeners beyond the artist’s core group of fans. In this conference session, we will lay out a series of ‘out of the box’ ideas on how to produce a great album. We will analyse some common pitfalls and give concrete tips on how to find a sound that will attract new audiences while still remaining true to your identity.