Marketing Multipliers

Exploring channels for alternative engagement through audience and PR

Kathleen Alder by Melanie Hold
James Fleury by Sim Canetty Clarke
Jennifer Greer Holmes, by Heath Britton
Andrew Goldstein, by Ana Raab
  • event type:Classical:NEXT 17 Conference
  • date:18 May 2017
  • time:15:00 - 15:45
  • city/area:Rotterdam
  • venue:De Doelen, Conference Room 1 (fourth floor)
  • country:Netherlands
  • event submitted by:Piranha Arts

Chaired by Andrew Goldstein (US), strategist (US territory), Molina Visuals
with Jennifer Greer Holmes (Australia), manager, Zephyr Quartet
Kathleen Alder (Germany), founder, WildKat PR
James Fleury (UK), founder & director, Nouvague

As the classical music industry develops innovative practices for engaging the NextGen audience, what role do audience members play in multiplying the market? From more traditional marketing channels to breaking alternative engagement strategies, this panel discussion explores real-world practices for activating an audience to become marketers themselves.