Chaired by Hervé Riesen (France), Radio France; with Anastasia Tsioulcas (USA), NPR Music/NPR; Sigbjørn Nedland (Norway), NRK Norwegian Broadcasting Corporation
This session will discuss how national public groups such as the European Broadcasting Union (EBU) organisation, public radio and publicity platforms work together with international networks, to develop collaborations and cultural exchanges.
Using examples of PR campaigns with African radio and projects such as BIM, Benin International musical, (a project involved in the development of the current Beninese musical scene its heritage, its history, and artistic education and training in the country), the session will be a collaborate exchange of ideas and initiatives aiming at promoting artists internationally.