Round-Table Mentoring Session, with:
Michal Shapiro (Israel/USA)
The videoblogger captures a performance that, beyond the artist’s perception, is part of his or her own vision. Symbiosis: the artist and the label rely on the blogger to spread the word, in order to get more gigs, touring opportunities and income. The blog becomes more influential through the interactivity of the music community. This session will also explore the place of videos in new media, new dissemination platforms, and the part that community participation plays in the success of the blog.
Photo credit: Michal Shapiro, by Bernard Levy