WOMEX ROADSHOW * WOMEX at Sound of the Xity
03-04-2014: Sound of the Xity (SOTX) is underway in Beijing, China. WOMEX's Founding Director, Ben Mandelson (seen here next to SOTX festival director, Zhang Ran), and Piranha Arts' Director of Communications, Paul Bräuer, helped usher in the next four days of musical exchanges, performances and meet ups by taking part in this morning's opening address.
Ben will also sit on the panel of 'Overview of the International Music Market' and Paul will offer his insight as part of the session 'Marketing Tricks for Promoting Music Export'.
SOTX runs from Thursday, 3 April until Sunday, 6 April. Drawing the global music community to the Chinese capital annually, SOTX is structured around two key elements; a showcase festival and an expo that includes conferences, and provides professionals an unparalleled access point to both China's flourishing music scene and the international industry.
- article submitted by:Anna Pötzsch, Piranha Arts Womex