Events
what's happening where?Selling World Music to the Hipsters
Marketing the new breed of non-traditional world music acts
Marketing the new breed of non-traditional world music acts
- event type: WOMEX 11 Conference
- start date type: 29 Oct 2011
- time: 11:00 - 11:45
- city/area: Copenhagen
- venue: Forum Copenhagen, Conference 2
- country: Denmark
- event submitted by: piranha womex AG (expo)
Session 13
Mais Um Gringo was unsatisfied with the compilations of new Brazilian music he was finding, so he travelled to Brazil, tracked down the bands, licensed the tracks, launched a label and marketed and distributed a CD.
That CD of unknown alternative artists fusing genres and styles has now sold over three thousand units worldwide, receiving global critical acclaim from both world music and alternative audiences and critics. In this talk, he will discuss how to market non-traditional world music acts focusing on: new directions and new audiences in world music; how to style and brand the new world music; the importance of a concept; how to turn a shrinking music market to your benefit and how it's never been a better
time to D-I-Y.
