Events
what's happening where?Artist businesses in the 21st century 360-degree world
- event type: WOMEX 11 Conference
- start date type: 29 Oct 2011
- time: 15:15 - 16:00
- city/area: Copenhagen
- venue: Forum Copenhagen, Conference 1
- country: Denmark
- event submitted by: piranha womex AG (expo)
Session 16
Music is also a business! In order to fund music making, how does an artist create and sustain audiences and income streams? The digital age promises cheap self-promotion, automated fan-base management and global reach. With Facebook, YouTube, and PayPal accounts open, how do you reach off-line communities? How do you drive interest in an artist and what costs will you face? How do you raise investment? Can you afford research and development? What does it take to achieve automated fan-base management and what are the limits of digital assistance? How important is it to let other professionals become part of your fan-base? A selection of fresh-faced but experienced entrepreneurs will explore these questions, seeking to inspire artists and their representatives to take control of their business.
