Composing, music licensing and sync of world music in the media
- event type: WOMEX 11 Conference
- start date type: 27 Oct 2011
- time: 16:30 - 17:15
- city/area: Copenhagen
- venue: Forum Copenhagen, Conference 1
- country: Denmark
- event submitted by: piranha womex AG (expo)
Session 3
This session outlines new markets and the application of world music in the media. It covers the licensing and synchronisation of world music in film and TV including how the process works, placing world music in films, TV and commercials, the relationship between artists and media clients and revenue flow-back to artists. We will also look at the library/production music industry as a new market for artists as well as composing world music influenced film scores, illustrated by case studies.
Also covered will be the adaptation of world music and Western influences for a global TV audience and the fusion of technology and working with ethnic musicians. Finally, we will look at how to survive as a media composer through versatility, diversity, flexibility, being prolific, discipline, life-long learning and being technology savvy.

