Laila Mendes

  • function:
    Project Manager
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participation in

  • WOMEX 2012
  • WOMEX 2010

Project Management for Small and Medium sized Enterprises Internationalization at SEBRAE - the Brazilian organization which supports entrepreneurship and fosters the development of SMEs. One of the programs SEBRAE implements is EMPRETEC, the program developed by the UN to build up leadership competencies.SEBRAE's International Business Center is a joint venture with the Federation of Industries of Rio de Janeiro. The department's project managers are in charge of spreading the internationalization culture in SMEs with events and institutional liaisons with partners like ONUDI, APEX (Brazilian Trade and Investment Promotion Agency), Ministry of Foreign Affairs and others.The managers' activities include market research and analysis to design international communication strategies. They organize and lead business delegations focusing on commercial promotion and technology exchange in trade fairs and conventions overseas. They also organize seminars, training programs, consultancy and matchmaking events. Their responsibilities also include briefing SEBRAE and Rio de Janeiro's economic and political outlook to business andinstitutional delegations.

Laila Mendes


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