Simsara Music PR & Management
Working closely with an intimate roster of artists and organisations at the forefront of independent music in the Arab world.
Working closely with an intimate roster of artists and organisations at the forefront of independent music in the Arab world, including Alif, Nadah El Shazly, Mustafa Said, Nizar Rohana, Maurice Louca, Tamer Abu Ghazaleh, Ma3azef, Eka3 and Khyam Allami’s Nawa Recordings.
Simsara is run by Sarah El Miniawy, who developed her PR experience working for the Barbican Centre for eight years whilst pursuing a master's degree in music and anthropology at SOAS. Born in Algiers in 1980 to an Algerian mother and an Egyptian father, she was brought up between the two countries before moving to London in 2005. Sarah is currently based between Stockholm, Cairo and Beirut, producing events, residencies & collaborations between Swedish and Arab organisations and artists.