121 DIGITAL MEDIA
121 DigitalMedia was created on January 1, 2009, a joint venture which gathers 121 MusicStore, Sybot’s downloading platform, and Spirale Music.
In a music market undergoing radical transformation, 121 DigitalMedia will be active on the market of individuals and professionals:
On the B2B market, CDs and DVDs are sold through traditional networks but also in specialized bookstores.
Made-to-measure compilations produced from the 121 catalogues, streaming subscriptions, personalised web radios, enable professionals to have their very own musical ambiance.
One the B2C market, the CDs and DVDs are also sold online to individuals through certain websites such as Amazon.fr or Alapage.fr, until the opening of 121MediaStore.eu which will sell CDs, DVDs, vinyls and tie-ins.
The digital music [MP3] is sold online to individuals on www.121musicstore.eu and the group’s other websites.
In 2009, 121 DigitalMedia will rely on its 10-strong team to turnover at least two million Euros [cumulated turnover of the music distribution activities of the Sybot and DG Diffusion companies].
Of course, for 2009, we will raise our objectives and will attempt to obtain two million visits and over 12 million pages seen. We are hoping to increase downloads by at least 50% and to maintain our present average connection rate.
Sales-wise, in 2009, we intend to reach at least the following figures:
Physical sales: 85% of the 2008 turnover, i.e. 1.8 million Euros
Digital sales: 200% of the 2008 turnover
Online B2C sales: 40 000 €
Tie-ins: 130 000 €
These objectives should be reached while maintaining our margins and developing a very aggressive price setting policy
Promotion and communication
To ensure the renown of artists and the sale of their tracks, a large number of online and offline communication and promotion tools have been developed.
121 MusicStore• : nearly 10 million pages seen in 2008 [see 121 MusicStore page]
121 MusicMag• : online magazine, portraits of artists, editorials, opinion pieces. The Mag’s objective is to create a buzz! 121 MusicMag is also a weekly thematic newsletter sent out to over one million internet users [see 121 MusicMag page]
121 MusicBlog• : online information on the new tracks available, artists’ bios, news [see 121 MusicBlog page]
121 WebRadio• : for individual and professional users, broadcast of the artists from the catalogue, production of private netcasts [see 121 WebRadio page]
Partnerships, links with other websites•
Off line :
Partnership with radio channels•
Events : concert and festival organisation, sponsoring or reporting •
Trade shows: MIDEM, Womex…•
Creation of compilations for numerous partners [SFR, Bikini Plage, Clos des Oliviers]•
Partnerships with TV channels : project of 24 minute shows on local TV channels•