Singer-songwriter Alex*Cuba hails from Artemisa, Cuba (1 hour west of Havana) and resides in Smithers, B.C. (14 hours north of Vancouver). Musically, he lives everywhere in between. His trademark sugarcane-sweet melodies, pop-soul hooks and rock chords subtly subvert commonly held notions of what Cuban music is. Alex is on the vanguard, crafting a cross-cultural sound that mirrors his geographical journey. Not tied to tradition, this Cuban-Canadian prefers his vintage Gibson over el sencerro (cowbell) anytime. Forgoing conventional stereotypes that typify much of the Latin music landscape, Alex is instead defining his own "Latin Soul" genre. Like the handful of unique, genre-defying artists before him, Alex' uncompromising "go your own road" approach was difficult and lonely at first, but is now beginning to pay dividends.
From his earliest years in Artemisa, he was immersed in music. Alex's first stage appearance on national TV was at the tender age of four, playing claves (a percussion instrument) in a group directed by his music instructor father. Alex went on to study guitar, tres, percussion and bass, practicing eight hours a day during his teens.
After a stint with his twin brother Adonis to record Morumba Cubana, as The Puentes Brothers, Alex departed from Cuban music norms to follow his own path. His debut CD with the Alex Cuba Band, "Humo De Tabaco", earned him a Juno Award for World Music Album in 2006, with the single "Lo Muimo Que Yo", featuring Ron Sexsmith charting in the Top 20 at BBC Radio 2. For "Humo", Alex took UK producer Martin Terefe to Cuba to record the album's funk infused horns and percussion, a productions for Craig David, Ron Sexsmith and Jason Mraz.
After a musical and spiritual evolution returned to the studio, this time with co-producer Joby Baker of Victoria, to record "Agua Del Pozo" which was released in Canada in February 2007 under his own Caracol Records imprint. Acclaimed for its blend of tempo, instrumentation and songwriting, the album is a clear evolution from the debut, punctuated by the introduction of Alex's electric guitar, a vintage Gibson. With the soul-pop sensibility of tracks like "Si Pero No", the album revealed Aelx' Latin Soul DNA. The song, which was an iTunes single of the Week in Japan, proved to be huge with fans and confounded radio programmers who didn't know which format in which to program it. "Agua" earned Alex his second Juno Award for Best World Music album 2008. "Agua Del Pozo" was re leased in the U.S. with two unreleased tracks on September 22, 2009 to fan and critical acclaim alike.