Aimed at preserving cultural creation and production with a focus on the musical universe, the Music Pro Award, in a pioneering way, shares emotions and actions of training, generation and innovation, covering segments of professionals based on the exposure and dissemination, physical and digital, of memory and achievements in the creative and productive chain of music with developments in audiovisual and literature. In practice, this unprecedented and unique proposal is a multi-area cultural festival focused on the exposure, recognition and exchange of opportunities, trajectories, people and brands.
Program
I Ceremonies and tributes
1) A welcome ceremony at the Legislative Chamber of the Federal District (CLDF) to deliver a Motion of Praise to the various professionals who, annually, travel to Brasília and which will host the ceremony to hand over the Viraliza Brasília trophy, destined for six categories; and
2) Three award ceremonies with music professionals subdivided into categories associated with the pillars Creation, Production, Education and Convergence;
3) Shows on awards nights.
II Training activities
4) 12 panels converging with this edition’s slogan
III Audiovisual exhibition activities
5) Screening of musical documentaries by the finalists in this category; and
6) Showing video clips of the finalists in this category from all regions of the country
IV Literary exhibition activities
7) 2nd edition of the literary fair for music professionals in Brazil
V From artistic acceleration activity
8) the 4th edition of LAB PPM Música.
The rich programming also lends itself to the formation and expansion of an audience in an inclusive way, complying with the accessibility guidelines in current legislation.
At the same time, emphasis is placed on initiatives that converge towards the preservation of the Historical and Artistic Heritage of Brasília and Brazil.
Contributions and benefits
1) Provide exposure and generation of opportunities among creators, producers, educators and distributors;
2) During the event stages, meet agents from the musical universe in the country and abroad in a wide panorama of musical releases involving different genres and Brazilian roots, obtaining great opportunities at the Music Professionals Awards to showcase their work and establish partnerships;
3) Collaborate in the discovery and preservation of artistic quality through the promotion of exchanges;
4) Present innovative solutions;
5) Carrying out multiple convergent activities around the raw material music; and
6) Coverage of agendas and themes based on the segments included in the awards.
Of the themes covered in each edition and historical honorees
1st edition (2015) - Renato Russo, Roberto Ribas, Jorge Ferreira
Theme: What is the Future of Music?
2nd edition (2016) - Fernando Brant
Theme: What is the Future of the Work?
3rd edition (2017) - Benjamin Taubkin, Pena Schmidt and Thomas Roth
Theme: The Power of Associations
4th edition (2018) - Roberto Menescal
Theme: So, what's your Bossa?
5th edition (2019) - Claudio Santoro, Ronaldo Bastos and Genildo Fonseca
Theme: From classic to popular - 100 years of Brazilian music
6th edition (2020-2021) - Cássia Eller, Patricia Palumbo and Odette Ernest Dias
Theme: From analogue to digital, long live Copyright
7th edition (2022-2023) – Chico Science, Lia de Itamaracá, Juarez Fonseca and Renato Matos
Theme: Long live Popular Culture
8th edition (2024-2025) – Coming Soon
Theme: Long live platforms, vehicles and cultural spaces.
Music Professionals Award 8th edition
Long live cultural platforms, vehicles and spaces | from natural to artificial with real scale
First award in the country and event in the Federal District to receive the seal for the appreciation of creators and everyone who makes a living from music.
article posted by:Gustavo Ribeiro de Vasconcellos, GRV Música Media & Entretenimento