Sarará is a Brazilian cultural movement that finds its strength through music, arts, and the celebration of people's freedom and value. It's an experience of unity between the audience, production, and art. A connection between diverse individuals who make Brazil what it is. People of all ethnicities and colors, vibrant people, LGBTQIA+ people, people of any (good) faith, from North to South, from the outskirts, from the city streets, and from all walks of life.
Our main channel of connection is music, and in the process of building Sarará, we work towards respecting differences and celebrating diversity.