New African Production, Inc.

New African Production, Inc. (NAP) is a general service organization with the purpose of supporting the growth and progress of World Music communities

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New African Production, Inc. (NAP) is a general service organization with the purpose of supporting the growth and progress of the World Music community in the U.S. The primary activities of New African Production are: (1) representation of artists from Africa and the diaspora; (2) producing recreational, artistic, entertainment and social events; and (3) marketing African music, art, clothing and other merchandise .

Established in 2000 by Senegalese-American entrepreneur Birane Sarr, our organization has become recognized as a significant force for the advocacy, guidance and development of international performing artists who possess exceptional talent and ability as well as the potential for broad popular appeal.

By bringing a consistently high quality of professionalism to every undertaking, New African Production continues to raise the bar for the presentation of African and world music, and for the entertainment industry in general.