- event type:WOMEX 24 Conference Session
- date:26 Oct 2024
- time:11:30 - 12:15
- city/area:Manchester
- venue:Conference Room 3, Manchester Central
- country:United Kingdom
- event posted by:Piranha Arts
Links
Chaired by
Edward Israel-Ayide (Nigeria) Carpe Diem Solutions;
with
Maureen "Mo Roots" Rutabingwa (Uganda/UK), Diageo
Abuchi Peter Ugwu (Nigeria), Chocolate City Music;
This panel explores how strategic communications have fueled the transformation of Afrobeats into a global phenomenon. Drawing on examples like Wizkid's historic sold-out Tottenham Hotspur Stadium concert and Burna Boy's Grammy win, we'll examine how digital marketing, PR, and artist branding have amplified Afrobeats' reach. Panelists will discuss the role of social media platforms like TikTok in viral dance challenges and the impact of streaming services on expanding the reach of Afrobeats to global audiences.