Approaching the US

When and How to Tour the World’s Biggest Music Economy

Jennifer Roe
Matthew Covey by Dan Efram
Paloma Estevez
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  • event type:WOMEX 25 Conference Session
  • date:25 Oct 2025
  • time:12:15 - 13:00
  • city/area:Tampere
  • venue:Conference Room 1
  • country:Finland
  • event posted by:Piranha Arts

Links

Chaired by
Jennifer Roe (USA), Folk Alliance International;
with
Matthew Covey (USA), Tamizdat/CoveyLaw;
Paloma Estevez (Chile/USA), Lincoln Center for the Performing Arts

The United States represents the world’s largest economy and the biggest consumer market for music. Touring the US presents an incredible opportunity — but also significant competition and challenges. This session takes a pragmatic 360° view of what it takes to enter the US market: visa costs, points of entry, building networks, leveraging your government and national community in the US, and how to develop a 2–5 year plan (because that’s often what it takes).

The views and opinions expressed during this session are solely those of the speaker(s) and do not necessarily reflect the policy or position of WOMEX.