Approaching the US

When and How to Tour the World’s Biggest Music Economy

Jennifer Roe
Matthew Covey by Dan Efram
Paloma Estevez
roe_covey_estevez_1140x705
  • event type:WOMEX 25 Conference Session
  • date:25 Oct 2025
  • time:12:15 - 13:00
  • city/area:Tampere
  • venue:Conference Room 1
  • country:Finland
  • event posted by:Piranha Arts

Links

Chaired by
Jennifer Roe (USA), Folk Alliance International;
with
Matthew Covey (USA), Tamizdat/CoveyLaw;
Paloma Estevez (Chile/USA), Lincoln Center for the Performing Arts

The United States represents the world’s largest economy and the biggest consumer market for music. Touring the US presents an incredible opportunity — but also significant competition and challenges. This session takes a pragmatic 360° view of what it takes to enter the US market: visa costs, points of entry, building networks, leveraging your government and national community in the US, and how to develop a 2–5 year plan (because that’s often what it takes).