Exploring Brazil's Live Music Market

Trends, strategic opportunities and insights for 2025

André Bourgeois by Kalina Bourgeois

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Mentoring by André Bourgeois (Switzerland/Brazil), Urban Jungle

Please note that this session also takes place at 15:45-16:30: Exploring Brazil's Live Music Market

Breaking into a market where local music dominates over 75% of consumption across a vast area comparable to Europe, with each region showcasing its unique musical style, presents considerable challenges. In this session, we delve into strategies for navigating this complex landscape, emphasizing the importance of understanding regional nuances and leveraging cultural connections.

Join for an open talk to analyse the impact of technology, audience engagement and market dynamics. You can explore regional genres, and different business segments that are driving growth, understand barriers, and identify opportunities for artists. This session aims to help foreign artists thrive in Brazil's music scene, the largest live market in Latin America.


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