Fostering South to South Relations

How to build strong South to South relationships

Jess White by The Seppis
Flavio de Abreu by Pedro Margherito
Anyiko Owoko by Thandiwe Muriu


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  • event type:WOMEX 20 Conference Session
  • date:23 Oct 2020
  • time:16:00 - 16:45
  • venue:Online Event
  • event posted by:Piranha Arts


Chaired by Jess White (Australia/South Africa), director & founder, Akum Agency
with Flavio de Abreu (Brazil), manager & founder, Scubidu Music
Anyiko Owoko (Kenya), music and entertainment publicist, Anyiko Public Relations

The African and South American music industries have grown exponentially over the past ten years. This conference session looks at how to build the African and South American music markets with strong South to South relationships, as opposed to the traditional focus of South to Europe/USA. With increasing visa restraints in the traditional markets of Europe and the USA, it is important for the Global South to look at how to foster sustainable relationships and growth with each other.

This session has been recorded, you can re-watch it in the video to the left. Enjoy!