Chaired by
MC Galang (Philippines/Singapore), The Rest Is Noise PH / AXEAN Festival
with
Top Sarun (Thailand), Fungjai;
David Siow (Singapore), Steady State Records / AXEAN Festival
Southeast Asia is often described as an "emerging" music market, but that framing no longer captures the region's reality. This session argues that Southeast Asia is already a vital cultural and business ecosystem with its own infrastructures, audiences, and cross-border networks. This examines how regional-led platforms have generated tangible export results. The conversation invites the global industry to move beyond extraction and trend-watching, and to engage Southeast Asia as a connected, strategic, and globally relevant force in music.