From Emerging to Essential: Southeast Asia as Market and Partner

Why the global music industry needs to show up

MC Galang
Top Sarun by Fungjai
David Siow
MC Galang, Top Sarun by Fungjai, David Siow
  • event type:WOMEX 26 Conference Session
  • date:21 Oct 2026 - 25 Oct 2026
  • time:12:00 - 12:00
  • city/area:Gran Canaria, Las Palmas de Gran Canaria
  • venue:tba
  • country:Spain
  • event posted by:Piranha Arts

Links

Chaired by
MC Galang (Philippines/Singapore), The Rest Is Noise PH / AXEAN Festival
with
Top Sarun (Thailand), Fungjai;
David Siow (Singapore), Steady State Records / AXEAN Festival

Southeast Asia is often described as an "emerging" music market, but that framing no longer captures the region's reality. This session argues that Southeast Asia is already a vital cultural and business ecosystem with its own infrastructures, audiences, and cross-border networks. This examines how regional-led platforms have generated tangible export results. The conversation invites the global industry to move beyond extraction and trend-watching, and to engage Southeast Asia as a connected, strategic, and globally relevant force in music.