Let's Make a Kick-Ass Record!

Why do so many great world music live acts not reach their full potential..

Ivan Duran

Chaired by Ivan Duran (Belize), Stonetree Records

The record is still the most efficient way for world music artists to be ‘discovered’ and reach new and far-away audiences. But the fact remains that most records fail to excite new listeners beyond the artist’s core group of fans. In this conference session, we will lay out a series of ‘out of the box’ ideas on how to produce a great album. We will analyse some common pitfalls and give concrete tips on how to find a sound that will attract new audiences while still remaining true to your identity.