- event type:WOMEX 26 Conference Session
- date:21 Oct 2026 - 25 Oct 2026
- time:12:00 - 12:00
- city/area:Gran Canaria, Las Palmas de Gran Canaria
- venue:tba
- country:Spain
- event posted by:Piranha Arts
Links
Chaired by
Aisha Iyanuoluwa Fancy (Nigeria), Ejoya/ Elite Collectives
with
Kevin Asaju (Nigeria), More Clues & WUTA Entertainment;
Ree Sewell (UK), SoundCloud
Visibility alone does not guarantee a lasting career. In an industry increasingly driven by algorithms, short-form content, and rapid consumption, many artists struggle to convert attention into sustainable growth.
This session explores how managers, marketers, A&Rs, distributors, and creative teams can build artists who thrive beyond trends. Through discussions on artist identity, audience and community development, strategic partnerships, monetization, and career planning, the panel will examine what it truly takes to transform talent into enduring brands.