(New) Audience Engagement: Digital Trends and Strategies

Engage trough NextGen Apps, Community Features and new membership schemes

sophie_garzon_lapierre by Aslan Kudrnofsky
  • event type:Conference
  • date:13 May 2024 - 17 May 2024
  • city/area:Berlin
  • venue:Colosseum, Berlin
  • country:Germany
  • event posted by:Piranha Arts

Chaired by Sophie Garzon-Lapierre (Austria), Head of Business Development & Marketing, easy-connect/Ticket Gretchen GmbH

"According to Nielsen, 92% of consumers belive recommendations from friends and family over all forms of advertising. Yet word of mouth is one of the hardest marketing strategies to master. Learn how Performing Arts Organizations in Europe and the US revamp their strategies, using digital tools designed to keep and attract new audiences with flexible membership models, social features for community engagement & growth, direct customer communication and curated educational content, leading to improved conversion and sales.

Key takeaways include:
1. Bring your friends: how your customers become a sales force & ambassadors
2. Increased Customer Retention based on new digital Membership Models Digital and Community Features
3. Engaging the next generation of arts patrons
4. Using data gained from digital touchpoints for best of class personalized communication"