Strategic Management

The use of the full range of competencies and capacities

Dr Stefan Rosu
Manus Carey
Edbar Zaman by Kerstin Rolfes
  • event type:Classical:NEXT 15 conference
  • date:21 May 2015
  • time:16:00 - 16:45
  • city/area:Rotterdam
  • venue:De Doelen - Conference Room 1
  • country:Netherlands
  • event posted by:Piranha Arts

Chaired by:

Dr Stefan Rosu (The Netherlands)
CEO & artistic director, South Netherlands Philharmonic


Manus Carey (Ireland/UK)
Executive producer, Royal Scottish National Orchestra

Edbar Zaman (Canada/Germany)
Chief financial officer, the Deutsche Kammerphilharmonie Bremen

This session provides the participants with a new model for strategic management for orchestras and ensembles.
Developed by Dr Stefan Rosu, the model shows how an orchestral organisation can develop new and exciting products and services for its customers. In this context, the orchestra’s main product is not limited to the concert-performance, rather it uses the full range of competencies of all members of the orchestra (musicians, staff, board etc.) and the knowledge accumulated in the organisation as a starting point.

Dr Rosu argues an orchestra or ensemble that follows this strategic model to prepare for the future, can win back some of its relevance for society. How? By working within a value system based on classical music virtues.

This session draws on best practice examples and a follow-up discussion with the panellists.


Dr Stefan Rosu:
Dr Stefan Rosu is CEO and artistic director of the South Netherlands Philharmonic. He also lectures in orchestra management at the Hochschule für Musik in Frankfurt am Main. In late 2014, Dr Rosu published a book about strategic management for orchestras (Zukunftsstrategien für Orchester, Springer 2014).

Manus Carey:
Manus is executive producer of the Royal Scottish National Orchestra and oversees all the creative programming, recording, touring and artistic strategy. He has a passionate interest in orchestras, their relationship to other art forms and the role they play in contemporary society.

Edbar Zaman:
Edbar Zaman is the CFO for The Deutsche Kammerphilharmonie Bremen orchestra. He is responsible for devising new innovative business strategies, consulting, financial services and HR. Prior to this appointment, Edbar worked for various corporations . He has an MBA from HEC Montréal (University of Montréal), the oldest management school in Canada.

Photos: Dr Stefan Rosu by Ruud Balk, Edbar Zaman by Kerstin Rolfes