Mentoring by
Micaela Gurevich (Argentina/Uruguay), Ibermusicas
Looking to diversify your lineup and access outstanding Ibero-American talent? This mentoring session offers a practical, market-oriented roadmap for festivals, venues and booking professionals. Discover how to access high-quality artists through Ibermusicas' platforms, evaluate proposals, initiate bookings and structure international invitations. Participants will learn a step-by-step approach to identifying market-ready acts, aligning timelines with funding schemes that subsidize international travel, and leveraging mobility grants to reduce financial risk and enhance profitability. The session provides clear insights into funding mechanisms, strategic planning and audience development, enabling programmers to successfully integrate Ibero-American artists into their schedules, expand international reach and open new market opportunities.