Popguru Sound & Vision Ltd.

Popguru Sound & Vision is a Canadian management company with a diverse and exciting roster of genre bending artists.

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Founded in 1998 by A&R maverick Graham Stairs, Popguru Sound & Vision is a fully integrated music company that makes a difference. Its core business is artist management, but, as a diversified company, Popguru is involved in music publishing, a record label and providing music for film and television.

Prior to starting his own company, Stairs was a partner in Intrepid management and did A&R for Intrepid Records, Latitude Records and EMI Music Canada. He was involved with such seminal Canadian artists as Martha and the Muffins, the Rheostatics, National Velvet, Chalk Circle, Damhnait Doyle and Sandbox. He was also behind the soundtrack album for the film “Highway 61” and the Bruce Cockburn tribute album that gave the Barenaked Ladies their first national hit with “Lovers In A Dangerous Time”. More recently, Stairs did A&R and International for True North Records where he signed Catherine MacLellan, Hunter Valentine and Australian band the Audreys.

The strength of any company is its artists and repertoire. Popguru subscribes to the philosophy of building long-term careers for its artists. The company’s mandate is to develop content for the Canadian and international marketplaces. The business model uses diversification as a strategy to create and monetize content for the existing and next generation uses of music. Since reactivating Popguru in 2009, Stairs has signed Martha and the Muffins, Delhi 2 Dublin and the Wilderness of Manitoba for artist management. All three acts have released new albums in 2010, which are available for licensing and sub-publishing in select territories.



participating in

  • WOMEX 2012
  • WOMEX 2011
  • WOMEX 2010


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