A few months before the release of hIr new album, Sahad signs a new musical rendezvous with his video clip "BITAKOLA".
Bitakola honours the social role in the Senegalese culture of the "Petit Cola" ("Bitter Cola" in English).
In Senegal, the "Petit cola" unifies the sacred bonds.
It is found in traditional weddings, births and funerals.
The singer tells the story of Samba, in love of Thiorro. Thiorro's family refuses to marry Thiorro because Samba is unable to support the family, who want to leave the village with the money from the union. Thiorro will be sold at auction in the village to another man.
This clip is a metaphor that highlights many of the abuses that the singer denounces: marriage and the woman-business, the loss of values.
Sahad talks about the drifts of the mutation of Senegalese society towards a capitalist society.
Bitakola marks once again a satire of the globalized society, whose essential values are being sacrificed in a dehumanized society.
article posted by:Sahad Sarr, Sahad and The Nataal Patchwork