ID_MUSIQUE: Audience Development beyond Algorithm

ID_MUSIQUE

Made for musicians and their teams, ID_ MUSIQUE is an all-in-one method for understanding and increasing audience interest in music. Incorporate audience behavior into your strategies and watch interest in your music grow. There are 12 online tools with detailed explanations for you to use in practice. The tools are accessed on an online co-creation platform, with highly intuitive and didactic Design Thinking visual resources. The 12 tools translate into practice concepts from different areas of the human sciences: Sociology, Social Psychology, Neurosciences and Behavioral Economics. All so you don't need to be an expert in these areas to take advantage of audience behavior analysis. Unlock your critical view of your audience on social media to gain a competitive edge over other artists.

Dani Ribas is director of Sonar Cultural Consultancy. She holds a PhD in Sociology, and from her thesis she created the ID_MUSIQUE method, which analyzes and incorporates audience behavior into the creative and business strategies of music artists - which in 2021 won the Entrepreneurial Innovation Award of the "Transform your Research into Business" program of Fundação Fórum Campinas.

https://idmusique.com.br

article posted by:Dani Ribas, Sonar Cultural

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