Four highly-accomplished young Korean musicians gather under the motto: Developing traditional elements while continuously innovating. Their element is the Geomungo, a traditional Korean zither with sixteen frets, three moveable bridges and six thick twisted-silk strings, played by plucking or striking with a short bamboo stick. Its origins can be traced back to the 4th century but at the hands of the Geomungo Factory, it has suddenly found itself in the 21st, having harmonic conversations and resonating with rhythms that it hasn't experienced before and assimilating sounds from the contemporary interconnected world. But this is no diluted, globalized affair, Geomungo Factory place Korea at the centre of this world. For them, respecting tradition and embracing experimentation are not mutually exclusive concepts and their enthusiasm for both is infectious and inspiring.