INTRODUCTION TO IMEX 2013
The Indonesian Music Expo (IMEX) will be held again for the third time on 16 and 18th November, 2013. The first IMEX, which was held for 8 days straight, succeeded in becoming one of the largest world music festivals on earth. No less than 40 world music groups from all over the world performed on two gigantic stages in Nusa Dua, Bali.
IMEX 2011 was not merely a festival, but also a conference with the following topic: “Identifying the Strength of Indonesian Music for the Global Market.” On that occasion, IMEX invited no less than Quincy Jones, who gave a special lecture on the global music industry. In addition to this, last year IMEX also brought Professor Greg Schiemer, an expert in digital music technology, to collaborate with musicians of the Kaili tribe from the highlands of Central Sulawesi through an intensive 8 day workshop. The result was an intriguing ritualistic digital vocal music performance at Arma Art Museum, Ubud, that was watched by hundreds of people.
As Indonesia presents their top musicians at IMEX 2013, foreign musicians are invited to join.
In addition to performances, IMEX will also have a conference that presents a keynote speaker from New York, Leonardo Pavkovic, who has extensive experience in dealing with the international music market. In the conference, Mr. Pavkovic will talk specifically about the chances for Indonesian musicians to sell their music globally. The strength of Mr. Pavkovic, in this case, is his direct experience in promoting Indonesian music to the international market through his label MoonJune Records. Among the Indonesian groups associated with MoonJune are Simak Dialog, Ethnomission (Tohpati), DewaBudjana and the Indonesian National Orchestra (INO).
Mr. Pavkovic’s engagement with the above world music groups points to the strong interest of the international market in the high quality of Indonesian music, which is a direct opposite to the interest of the domestic market that deals mainly with low quality mainstream music. This irony becomes a challenge for IMEX, as the gateway of high quality Indonesian music, to make a breakthrough in the domestic market by presenting top world music groups from around the world, as well as the archipelago.
Franki Raden, Ph.D.
Founder and Director