Read how M.I.A.'s grit works for her marketing. “Grit"--where cultural authenticity meets street cred--is not generally associated with "world music" projects, which still tend to get pigeonholed as liberal, feel-good joints, or folkloric frolics of purely educational value. International music has often been discussed, distributed, and marketed in the U.S. in a way that encourages a soft-focus peace-and-understanding vibe. And, for some, this has become a barrier to be broken down, leaped, blasted through. (click link to read full article)
article posted by:Dmitri Vietze, Rock Paper Scissors