Àngel Guimerà, 5, 5è
08241 Manresa
Spain

http://www.firamediterrania.cat

public contact

• phone: +34 938 753 588
• fax: +34 938 722 685
eMail:

business contact

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activities

• Institution
  • Cult.Inst.
• Promoter
  • Trade Fair

participation in

• WOMEX 2003
• WOMEX 2006
• WOMEX 2008
• WOMEX 2009
• WOMEX 2010
• WOMEX 2011

stand number WOMEX 2011: M.17

company description

Fira Mediterrania de Manresa (Catalonia / Spain) is a market for new artistic creations inspired by Catalan and Mediterranean traditions or those from other parts of the world.

Being a market, the main objective of Mediterrània is to help the programmed artists to be contracted by the attending delegates. Every year there are usually around a hundred different artistic shows on offer

* Music, theatre and dance performances
* Shows for adult and family audiences
* Stage shows and also street performances

Attracted by this programme, around 1.100 international delegates sign up for Mediterrània each year. Thanks to this professional exchange, other objectives are achieved:

Generates an induced economic impact, according to estimates by the University of Deusto, of over 9 million euros in the arts and culture sector.

Yields a seven-fold return on each euro invested by public authorities in the Fira Mediterrània.
Stimulate the creation of new, high-quality, artistic production and bring them to the public at large.
Internationalise the artistic creations done in Catalonia and the Catalan Countries.
Become a display case and main exhibition point for the sector.
Act as a meeting point for professionals from throughout the Catalan Countries.
Create a cultural interchange forum between the different peoples of the Mediterranean.

Underpinnings of the Fira:

-Roots are in constant evolution and growth, to the point that they become a future centre of attraction and, therefore, of contemporaneity, which is reflected in the programming

-Strengthening of the mainstay of Mediterrània, both at the level of artistic languages and of professional and institutional relations

-This artistic and professional market is inserted into the hub for empowering the cultural industry by the country's government, with the artistic creators participating and interrelating in this process, as well as the public and private cultural agents and associations.

The 2010 figures for Mediterrània

26 spaces distributed throughout the city centre and 6 different routes
145 acting companies
Sort by origin:
Catalonia62.07%
Rest of Spain17.93%
International20.00%
259 shows and activities
Performing arts28.57%
Music36.29%
Professional activities 10.81%
Storytelling 5.41%
Games and teaching resources10.81%
Other 8.11%
1,116 professionals
693 entities
131 exhibitors
174 accredited journalists
12,243 viewers of the shows programmed in payment spaces

FIRA MEDITERRÀNIA DE MANRESA IMPACT STUDIES

Studies carried out by University of Deusto, Barcelona Provincial Council Tourism Laboratory and Bages University Foundation.

IMPACT FELT ON THE CULTURAL SECTOR

Fira Mediterrània attracted 18.25% of international professionals who attended the fifteen performing arts fairs across the whole State.
Every euro invested in Fira by public institutions generated €7 in contracted business for the performing arts.
That means 1,650 contracts generated, counting artists in the official programme and contracts resulting from the marketplace and the other business areas in Fira.
Professional visitors reported having seen an average of 4 performances each.

IMPACT FELT ON THE TOURISM SECTOR

Fira generated full tourist occupancy rates: accommodation in Manresa and the surrounding area registered 100% occupancy, 70% more than over a "normal" weekend.

Over the Fira weekend, the event was the main reason that 3/4 of visitors and tourists came to Manresa.

Visitors and tourists gave Manresa 7.8 out of 10 over the Fira weekend, saying that it was better than an ordinary visit.

Shops received the highest score from visitors and tourists in Manresa (7.7 out of 10), followed by bars and restaurants (7.3 out of 10), nightlife (6.7 out of 10) and Fira's cultural attractions apart from the shows (6.7 out of 10). The lowest score was awarded for accommodation and car parking.

Half the visitors to Manresa during Fira weekend came from the local Bages region (53%) and 40% of the rest were from Barcelona province.

The vast majority of visitors came by private car (94%).

Visitor spends per day, not counting transport and car parking, was €25.

Around 2/3 of this spend was on restaurant meals, snacks and drinks.

Visitors and tourists reported having seen an average of 3 performances each.



ECONOMIC IMPACT ON THE TOWN OF MANRESA AND THE BAGES REGION, AND LOCAL PEOPLE'S IMPRESSIONS OF FIRA

Between 88,217 and 107,368 people watched one of the performances.

91% of people who came to Manresa for Fira would recommend the experience.

32,297 people came from outside the Bages region.

For every euro invested, a return of €8 was generated for the town of Manresa and the Bages region.

The total economic impact was between €2,402,150 and €2,959,018.

Visitor expenditure increased according to how far they had travelled from their home town:

- Manresa: €13.6
- Rest of the Bages region: €17.4
- Other regions: €26.4

Evidence suggests that people who bought tickets for a performance spent more money.

In the cases where the tastes of the person interviewed coincided with Fira performances, this expenditure was higher.

25% of the people interviewed were happy to buy tickets.

There was a significant and positive correlation between people's knowledge of the programme and the amount of money they spent. This was also true of the connection between expenditure and the interest in Fira performances expressed by the people interviewed.

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