David Alexander

• function: Chairman
• company: Moshito Music Conference

visited Events

• WOMEX 2005
• WOMEX 2007

A brief CV - David Alexander

David Alexander is the Managing Director of Sheer Publishing (Pty) Ltd, one of the fastest growing independent music publishing companies in South Africa. Sheer Publishing represents South African songs and songwriters for the world amongst their clients are; Simpiwe Dana, Thomas Chauke, Chris Chameleon, Mandoza, Kabelo and Jeff Maluleke. Sheer Publishing also represents international Publishers for Southern Africa and Africa - some of their clients are World Circuit, Budde Music, African Broadband Publishing, Frochot Music, Passport Music, Enja Records/ Matthias Winckelmann Music Publishing, Chimurenga Music (USA) Rh Pozitif Publishing and Roba Music Publishing.

David serves as a Director of NORM (National Organisation for Reproduction Rights in Music, which is the body that represents the majority of publishers, and copyrights in South Africa. Norm is also a mechanical collection society and has agreements with the recording industry, broadcasters as well as internet and mobile operators.

David is also the Treasurer for Moshito, a cross-industry conference that happens annually and in August of 2008 it was in its 5th edition. Moshito attracts delegates from all over Africa to discuss issues facing the music industry and to look at new business opportunities.

David is also the Chairman of Samex (South African Music Exports) which along with Moshito is the host of the South Africa National Pavilion at Midem which in 2007 had its 3rd edition.

David serves on the Creative Industries Chamber within the MAPPP Seta where he gives input to government on training and development in the music industry.

David lectures a course on Music Business which he has written called "A Practical Guide to the South African Music Business". He lectures new entrants to the industry through the Mappp Seta learner ships and various South African University programmes as well as established artists and writers through organisations such as the Midi Trust.

David has a Bachelor of Social Science degree from the University of Cape Town, a Post Graduate Diploma in Business Administration from Thames Valley University and has completed various World intellectual Property Organisation courses on Copyright and related subjects