David Alexander

• function: Guy in charge of keeping clients happy
• company: Moshito Music Conference

participation in

• WOMEX 2005
• WOMEX 2007

"The Vibration of sound is the life force of the Universe in eternal Rhythm. When sound is experienced as music, the frequency of pure spirit is expressed in harmony and joy. Music is a gift of upliftment for the People of Earth, an affirmation of the oneness of human kind.

A brief CV - David Alexander

David Alexander is the Managing Director of Sheer Publishing (Pty) Ltd, one of the fastest growing independent music publishing companies in South Africa. Sheer Publishing represents South African songs and songwriters for the world. Amongst their clients are; Chris Chameleon, Mandoza, Kabelo and Jeff Maluleke. Sheer Publishing also represents international Publishers for Southern Africa and Africa - some of their clients are World Circuit, African Broadband Publishing, Frochot Music, Passport Music, Enja Records/ Matthias Winckelmann Music Publishing, Chimurenga Music (USA) Rh Pozitif Publishing and Roba Music Publishing.

David serves as a Director and Vice Chairman of NORM (National Organisation for Reproduction Rights in Music, which is the body that represents the majority of publishers, and copyrights in South Africa. Norm is also a mechanical collection society and has agreements with the recording industry, broadcasters as well as internet and mobile operators.

David is also the Chairman of Samex (South African Music Exports) which is the umbrella organisation which represents the collective interests of South Africa's commercial music export industry - from artists, musicians, songwriters and composers, to record labels large and small, music
managers, music publishers and collecting societies.

David serves on the Creative Industries Chamber within the MAPPP Seta where he gives input to government on training and development in the music industry.

David has given papers and served on panels at music industry conferences such as Porto Musicale (The Brazilian Music Exhibition) and the Wami Conference (Western Australian Music Industry) as well as at Moshito (South Africa).

David lectures a course on Music Business which he has written called "A Practical Guide to the South African Music Business". He lectures new entrants to the industry through the Mappp Seta learner ships and various South African University programmes as well as established artists and writers through organisations such as the Midi Trust.

David has a Bachelor of Social Science degree from the University of Cape Town, a Post Graduate Diploma in Business Administration from Thames Valley University and has completed various World intellectual Property Organisation courses on Copyright and related subjects