Fira Mediterrània signs a collaboration agreement with Estivada


Estivada, the quintessential Occitan festival, is to feature performances by three groups put forward by Fira Mediterrània

Fira Mediterrània of Manresa and Estivada, the quintessential Occitan festival, have signed a collaboration agreement for the 2013-2014 period, in which both events commit to a series of actions connected with artistic programming, professional activities, consultancy and communication. Under the agreement, the programme for this year’s Estivada will feature performances by Cobla Sant Jordi i Roger Mas, Obrint Pas, Pep Gimeno “El botifarra”. The agreement is part of the internationalisation programme promoted by Fundació Mediterrània and targeted at Catalan artists.

Estivada will be holding its 20th event at Rodez from 24 to 28 July; what makes this festival special is not only its multidisciplinary programme, but also that it is a cross-regional showcase for Occitan culture. Estivada has a modern and universalist view of Occitan identity, one that refuses to stay silent; the festival does its best to ensure that Occitan, a minority language in the south of France and in Italy, but the joint official language in Catalonia and in the Vall d’Aran, regains its rightful place as a language for everyday life and not solely for memories. The entire Estivada programme is built around the Occitan language. Artists from all the Occitan-speaking regions – Aquitaine, Poitou-Charentes, Limousin, Auvergne, Rhône-Alps, Provençe-Alps-Côte d’Azur, Languedoc-Roussillon and Midi-Pyrénées in France; Vall d’Aran in Catalonia, plus the Occitan-speaking valleys of the Piedmont in Italy – will be at the Estivada festival to perform their work and exchange points of view and common issues. Despite this approach, the festival is supported by many friends and artists performing in other languages.

Under the agreement signed by Estivada and Fira Mediterrània, Cobla Sant Jordi i Roger Mas, Obrint Pas, Pep Gimeno “El botifarra” and Claudio Sanna will all be performing in Rodez. Plans for next year’s event are already underway, with Estivada scheduling four groups from Catalonia who will be chosen from eight acts put forward by Fira Mediterrània from performances featured in the 2012 and 2013 events. Estivada will also be putting forward eight Occitan groups for Fira Mediterrània to pick four who will come to Manresa in 2014.

In terms of professional activity, both Estivada and Fira Mediterrània will provide a modular stand in their respective business areas. Estivada will also be taking part in the speed-dating sessions, brief pre-arranged meetings between specialists from the performing arts and music sector and any artists and practitioners wanting to make direct contact, held as part of the Mediterrània PROfessional Meeting at the 16th Fira Mediterrània.

As far as communication is concerned, the agreement states that both Estivada and Fira Mediterrània will be including each other’s logos and acknowledging each other as artistic partner on their respective promotional materials. The two partners will also be advertising each other’s events on their respective web sites and 2.0 channels as well as holding promotional activities to complement printed publicity material.



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