One of the longest running Reggae bands, the group was formed in 1973 and has since released a total of 23 albums as well as solo projects from Lead Singer Bunny Rugs and Guitarist Stephen Cat Coore. They have received numerous awards, including most recent New York City Ambassador Award in November 2009 at Brooklyn Academy of Music ("BAM"), the 1986 "United Nations Peace Medal," 1992 and 1996 Jamaica Music Industry Awards for Best Show Band. International hit singles include: the cover version of Gamble & Huff's, "Now That We've Found Love," "96 Degrees in the Shade," "Cool Meditation," "Dancing on the Floor," "Try Jah Love," written by Stevie Wonder, "Sense of Purpose," "Forbidden Love," "Reggae Ambassador," "Committed," and "Reggae Party." Additionally, the group has worked and collaborated with top acts such as the Jackson Five, Bob Marley and The Wailers and Stevie Wonder.
Smashing hits, sold-out tours and inspirational messages, the 10 times Grammy nominated band, Third World, gears up to celebrate another milestone. In 2012, the group is scheduled to begin their Jamaica's 50th Anniversary Independence Concerts Series, with performances in Jamaica, United States, Canada, Europe and the Caribbean. The Reggae Ambassadors will share music from newly release 23rd album, "Patriots."
"PATRIOTS" Executive Produced by Third World Music Group - the band's newly formed label, features collaborations with Toots Hibbert, Marcia Griffiths, the late Gregory Isaacs, Sly Dumbar, Robbie Shakespeare, Dean Fraser, Inner Circle, Mykal Rose, Junior Reid, Capleton, Stephen & Damian Marley, Tarrus Riley and Tessanne Chin. The album also features tracks such as like Front Door (featuring the late, great Gregory Isaacs), You Made Me So Very Happy (a cover of Alton Ellis' timeless hit featuring Marcia Griffiths), By My Side (featuring Tessanne Chin), Good Hearted People (feat. Capleton), and 96 Degrees In the Shade (a remake of the band's classic featuring Stephen and Damian Marley).