Classical Presenting in a Genre-Fluid Age

How presenters can support and benefit from exciting new music trends

Judd Greenstein by Anja Shuetz
  • event type:Conference
  • date:13 May 2024 - 17 May 2024
  • city/area:Berlin
  • venue:Colosseum, Berlin
  • country:Germany
  • event posted by:Piranha Arts


Chaired by Judd Greenstein (USA), Director, New Amsterdam Records

with Sophia Jani (composer); Gabriel Prokofiev (founder, nonclassical)

The concept of "genre-fluidity" is as old as genre itself, but the concept has taken on a new meaning in the 21st century, as old boundaries between well-established fields of music have dissolved and artists have utilized new platforms to build their identities without regard to genre distinctions. While this is a healthy development for artists themselves, it is less clear how the stakeholders in established genre-centric fields such as Classical Music can both support and benefit from this change. How can established institutions adapt to authentically embrace these changes while upholding legacy expectations and preserving trust with audiences? This session will be a lively discussion led by composer Judd Greenstein, who has been on the front lines of genre-fluid music in New York since the early 2000s, through his role both as an artist and as co-founder of New Amsterdam Records.