Chaired by Emma Bartholomew (UK), PR consultant, Emma Bartholomew PR
with Habib Achour (Tunisia/France), head of international development - Africa & Middle East, Sacem;
Lara Khoury (UK/Lebanon), independent consultant
This session focuses on artist development in a region that often seems inaccessible to the broader global music industry, mainly due to its very recent entry to the global commercial music business. The panel aims to correct common misconceptions, clarify the current landscape, advise on best practices with regards to local collaborations and partnerships, and outline the opportunities and challenges for artists. Regional experts will discuss both the development of regional artists, who are looking to develop their careers at home and abroad, and the development of opportunities for global artists wanting to enter the region. The session will also outline recent developments in the region’s commercial music infrastructure.