Chaired by Divya Bhatia (India), artistic director & producer, Jodhpur RIFF
with Alejandra Gómez (Colombia), manager, Biche / Frente Cumbiero;
Ritnika Nayan (India), owner & director of market development India, CD Baby/MGMH
Regional musicians in India and Colombia find it hard to provide mainstream access to their work. If audiences from around the world want to listen to roots music from Colombia or India, they usually end up finding obvious, stereotyped music/genres that dominate their media and the charts: i.e. Reggaeton or urban in Latin America and Bollywood/neo-pop/classical in the Indian subcontinent.
The speakers will attempt to layout an authentic, visible road map for interested, curious seekers of such music, cutting through the clout of stereotypical genres and without being totally led by that attractive buzzword, 'world music'. Additionally, taking regional specificity into account, this conference addresses how artists could create new digital audiences for their root, folk and indigenous music, while looking hard at what precise role digital distribution channels could play in their success.