Succeeding, In The Digital Age

Challenges and benefits - indigenous/folk/roots music from Colombia/India

Succeeding, In The Digital Age
Divya Bathia
Alejandra Gómez by Julian Umbacia
Ritnika Nayan by Yeashu Yuvraj


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  • event type:WOMEX 20 Conference Session
  • date:22 Oct 2020
  • time:15:00 - 15:45
  • venue:Online Event
  • event posted by:Piranha Arts


Chaired by Divya Bhatia (India), artistic director & producer, Jodhpur RIFF

with Alejandra Gómez (Colombia), manager, Biche / Frente Cumbiero;
Ritnika Nayan (India), owner & director of market development India, CD Baby/MGMH

Regional musicians in India and Colombia find it hard to provide mainstream access to their work. If audiences from around the world want to listen to roots music from Colombia or India, they usually end up finding obvious, stereotyped music/genres that dominate their media and the charts: i.e. Reggaeton or urban in Latin America and Bollywood/neo-pop/classical in the Indian subcontinent.
The speakers will attempt to layout an authentic, visible road map for interested, curious seekers of such music, cutting through the clout of stereotypical genres and without being totally led by that attractive buzzword, 'world music'. Additionally, taking regional specificity into account, this conference addresses how artists could create new digital audiences for their root, folk and indigenous music, while looking hard at what precise role digital distribution channels could play in their success.