Strada Music was formed in July 2016 as a result of a merger of the Adastra & Regent Music agencies.
Working with a combined roster, Strada Music now represents some of the most established names in the Folk, Roots, World, Jazz & Americana genres, as well as providing a wealth of other services such as event/venue programming, festival organisation, special projects & consultancy.
Chris Wade founded the Adastra agency in 1987, and was previously Britain’s foremost agency for Folk, Roots, World and Acoustic music, also recognised for starting & developing the well-established Beverley Folk Festival (cap.2500) from 1983 - 2015. As well as an agent she programmes music at a venue and festivals. She was joined by Mark Kelly as a business partner in 2021. Mark has been a long established artist's manager and agent, and added his own artists to the Strada roster.
In 2021 the Company became Strada Music International Limited with Chris & Mark as Co-Directors. The Company is now made up 13 staff and has 130+ artists on their books from all around the World.
Strada is keen to develop its overseas contacts and is happy to liaise with interested parties.